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Choke: What the Secrets of the Brain Reveal About Getting It Right When You Have To


Why do the smartest students often do poorly on standardized tests?

Why did you tank that interview or miss that golf swing when you should have had it in the bag?

Why do you mess up when it matters the most—and how can you perform your best instead?

It happens to all of us. You’ve prepared for days, weeks, even years for the big day when you will finally show your stuff—in academics, in your career, in sports—but when the big moment arrives, nothing seems to wor

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